Big Brewers Consolidation


Steve Hindy, co-founder and president of Brooklyn Beer, sits down with Bloomberg to talk about the consolidation of big brewers in the industry and what that means for the craft brewers out there like himself. We always love to hear what Steve has to say, afterall, he has nearly tripled the size of his business with almost no traditional advertising. Anyway, Steve tells us in this video that even though big beer companies are getting bigger through consolidation and mergers, he isn't scared about the future of the craft brewers in the United States...

According to him, the craft industry has been growing at double digits for the past 5 years, and isn't slowing down. The increasing pace of growth makes this an exciting time for us and our clients because craft brewers are still tapping big profits. Beer drinkers are looking for more and more new, innovative, and creative takes on their beverage of choice, and that's something the craft beer industry can give them that the big guys can't. Big beer companies are taking on microbrews here and there and working their way into the craft segment, but Steve isn't worried that they'll ever be able to dominate it. We see this as good news, and are confident that the craft beer industry is just as strong, if not stronger, than ever. Click here to listen to the broadcast.


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