Who Drinks Craft?
The 2013 Craft Brewers Conference was recently held in Washington D.C. and interesting research was revealed regarding who drinks craft beer.
As reported by The Capital, here’s a break down of who’s drinking craft:
Millennials consumed 32.9% of craft beer, Gen Xers consumed 23.9%, and Boomers consumed 34.6%
Men drink more craft beer than women…Men consumed 71.9%, where as women consumed 28.1%
As far as demographics go, Caucasian drinkers consumed 85.6% of craft beer.
To learn more, read: Dissecting the Craft Beer Consumer: A Look at What an Awesome Beer Drinker Looks Like
